5. Setting Up Password Pages and Email Waitlist

Set your timer to match the UTC result (e.g., 21:00 for 5 PM EST)

For Plain Jane and Interactive

Watch the video

What You'll Learn

  • How to enable the password page on your Shopify store
  • How to customize the Plain Jane v3 password page
  • How to set up a synced countdown timer for drops
  • How to collect email signups and export your list
  • Best practices for SMS integrations and custom forms

📓 Note: The password page in Plain Jane v3 is completely rebuilt from previous versions. It now uses customizable sections like other templates.

🔐 How to Enable the Password Page

  1. Go to Shopify Admin > Online Store > Preferences
  2. Scroll down to Password Protection
  3. Toggle the switch to Enable password page
  4. Set a password your customers will use

💡 Tip: Give early access to subscribers by sharing your password via email or SMS.

🎨 Customizing the Password Page in Theme Editor

  1. Go to Online Store > Themes > Customize
  2. Use the page dropdown and select Others > Password

Sections You’ll See:

  • Store Owner Link
  • Countdown Timer
  • Video Spotlight (optional)
  • Embedded Email Signup (optional)

🕓 Setting Up the Countdown Timer

  1. Click the Timer section in the left panel
  2. Use UTC time to set your launch time correctly

Convert Local Time to UTC

Use Google:

5:00 PM EST to UTC

Set your timer to match the UTC result (e.g., 21:00 for 5 PM EST)

Styling Options

  • Position: Top or Center
  • Typography: Adjust size (desktop only)
  • Glow effect, boxes, corner radius, opacity

Entrance Animation

When the countdown hits 0, a full-screen logo + enter button appears.

⚠️ Important: You must disable the password manually in Preferences for customers to access the store.

✉️ Adding an Email Signup Form

  1. Click Add Section > Embedded Email Signup
  2. Customize:
    • Title
    • Button text
    • Placeholder
    • Success message

View Submissions

  1. Go to Shopify Admin > Customers
  2. All email entries appear here with 0 orders
  3. Use Export to send to:
    • Klaviyo
    • Omnisend
    • Mailchimp

💡 Tip: Use CSV export or automation to sync email subscribers.

📲 Can I Capture SMS Signups Too?

Shopify does not allow themes to capture SMS numbers directly.

To do this:

  • Use a Shopify app (e.g., Postscript, Klaviyo, Yotpo)
  • Build a form using their UI
  • Embed the code using the Custom Liquid section
  1. Click Add Section > Custom Liquid
  2. Paste your form embed code

⚠️ Reminder: SMS forms must come from an app—Shopify restricts native SMS collection in themes.

➕ Optional Sections for the Password Page

You can add any non-product section:

  • Text Block
  • Video
  • Image Stream
  • FAQ
  • Collection List
  • Preloader
  • Music Player

💡 Tip: Use an FAQ if you expect lots of launch questions from customers.

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