Email Signup (Embed)

This section allows you to add an embedded email signup form to your page, perfect for building a newsletter list or collecting subscriber data in-line with your site…

This section allows you to add an embedded email signup form to your page, perfect for building a newsletter list or collecting subscriber data in-line with your site content.

What You’ll Learn

  • How to configure the form header and success message
  • How to customize placeholder, button text, and styling
  • Where email signups are stored in Shopify
  • How to filter for new (zero-order) subscribers in your customer list

How to Set It Up

  1. Add the Section: In the Shopify Theme Editor, click Add Section > Email Signup (Embed).
  2. Configure Content:
    • Header: Add a section title like Join Our VIP List.
    • Email Message: Provide a short description encouraging signups.
    • Email Placeholder: Set placeholder text (e.g. EMAIL).
    • Button Text: Customize the call-to-action (e.g. JOIN).
    • Success Message: Message shown after a successful signup.

Layout & Display

  • Text Alignment: Choose between Left or Center alignment.

Colors

Customize every visual element of the form using color settings:

  • Heading text
  • Email message text
  • Background color
  • Button and input background/text
  • Input borders and placeholder color
  • Success message color

Styling

  • Round Button Corners: Add rounded corners to the signup button.
  • Round Input Corners: Add rounded corners to the input field.

Spacing

Control spacing for:

  • Top and bottom padding on desktop
  • Top and bottom padding on mobile

Typography

  • Adjust section title font sizes for desktop and mobile.
  • Choose between Regular or Bold font weight.

Where Do the Emails Go?

All emails collected through this embedded form are stored in your Shopify Customers section.

  • Go to your Shopify Admin > Customers
  • New signups will appear as customers with the tag “Email subscriber”
  • If you're using Shopify Email or Klaviyo, these will be synced to your lists depending on your setup

How to Filter for Zero-Order Signups

If you want to target only new signups who haven't made a purchase yet (ideal for welcome flows or early access):

  1. Go to Shopify Admin > Customers
  2. Click Filters
  3. Select:
    • Tagged with → Email subscriber
    • Number of orders → is equal to → 0
  4. Save this filter view for quick access later

💡 Tip: This is especially helpful if you’re collecting signups on a store with existing customers and want to separate new leads.

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