Email Signup (Popup)

All of the following fields are customizable:

What You’ll Learn

  • How to enable and customize the email signup popup
  • Which theme version supports this feature
  • How to collect and export email signups to your email marketing tool

Access the Theme Editor

  1. From your Shopify Admin, go to Online Store > Themes.
  2. Find your Plain Jane Lite theme and click Customize.
  3. Inside the Theme Editor, click the Theme Settings icon (paintbrush).

Enable and Configure the Email Popup

  1. In Theme Settings, select Email Pop-up.
  2. Configure the following options:

Visibility

  • Disable Email Pop-up: Check this box to turn off the popup completely.

    💡 Tip: Disable this if you're using Klaviyo, Mailchimp, or another email marketing tool with its own popup.

Visual Customizations

  • Show Logo: Upload your brand logo.
    &#xNAN;If left blank, the default "Dummy Supreme" logo will display.
  • Background Image: Optional. Adds a visual background to the popup.
  • Overlay Color: Background layer behind the popup (e.g., white, red).
  • Popup Background Color: Color shown if no background image is set.
  • Border Color: Optional border around the popup.
  • Exit Button Color: Customize the close ("X") button.
  • Inner Background Color: Background for the form area (e.g., behind text and inputs).

Text Fields

All of the following fields are customizable:

  • Header Text
  • Description
  • Success Message
  • Submit Button Text

Input Styling

  • Placeholder Text Color: Text color before the user types.
  • Input Text Color: Text color while typing.
  • Submit Button Background and Text Color
  • Popup Opacity: Controls the transparency of the overlay.

Save and Preview Your Popup

  1. Click Save in the top right.
  2. To test the popup:
    • Open your live store in a new browser tab.
    • This resets session data so the popup reappears.

⚠️ Popup not showing? The theme prevents the popup from reappearing repeatedly in the same tab. Use a new tab for each test.

Where Do Collected Emails Go?

All signups from the popup are stored in your Shopify Customers section:

  1. Go to Shopify Admin > Customers.
  2. You'll see new entries listed as customers with zero orders.
  3. Click Export to download the list:
    • Choose "All Customers" or current page
    • Import to Klaviyo, Mailchimp, MailerLite, etc.

How to Filter for Zero-Order Signups

If you want to target only new signups who haven't made a purchase yet (ideal for welcome flows or early access):

  1. Go to Shopify Admin > Customers
  2. Click Filters
  3. Select:
    • Tagged with → Email subscriber
    • Number of orders → is equal to → 0
  4. Save this filter view for quick access later

💡 Tip: This is especially helpful if you’re collecting signups on a store with existing customers and want to separate new leads.

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